How to Boost Restaurant Sales with Push Notifications

Introduction

In today's competitive dining landscape, effective restaurant marketing is crucial for success. One powerful tool in your arsenal is restaurant push notifications. These app notifications can significantly boost restaurant sales, especially during slow times. Of course, to leverage push notifications, you first need customers to download your restaurant's app. We've covered strategies for how to increase your restaurant app downloads in another article, which we recommend reading alongside this one. Once you've built your app user base, let's explore some strategies for free restaurant marketing using push notifications.

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1. Time-Sensitive Promotions

Create a sense of urgency with time-limited offers during traditionally slow hours:

"Beat the afternoon slump! 30% off all appetizers from 2-5 PM today only. Tap to order now!"

This type of restaurant app notification can entice customers to visit or place an order during typically quiet periods.

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2. Happy Hour Alerts

Remind customers about your happy hour specials to fill slower early evening hours:

"It's almost happy hour! Join us from 4-6 PM for half-price drinks and $5 small plates. Reserve your spot now!"

3. Weather-Based Promotions

Use weather conditions to your advantage. On a rainy day, when foot traffic might be low, send a notification like:

"Rainy day blues? Warm up with our homemade soup and get a free coffee with any lunch order. Delivery available!"

Take your restaurant marketing to the next level using advanced automation from platforms like Curate. Curate's marketing tool understands weather conditions and automatically suggests relevant push notifications for you.

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4. Loyalty Program Reminders

Encourage repeat visits by reminding customers about their loyalty points or rewards:

"You're only 2 visits away from a free dessert! Stop by for lunch today and get closer to your reward."

This can motivate customers to choose your restaurant over competitors during slower periods.

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5. New Menu Item Announcements

Generate excitement and curiosity by announcing new menu items, especially during typically slow times:

"Be among the first to try our new Truffle Parmesan Fries! Available now for lunch. Order for pickup or dine-in."

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Best Practices for Restaurant Push Notifications

To maximize the effectiveness of your restaurant app notifications:

1. Personalize messages: Use customer data to tailor notifications to individual preferences and past ordering habits.

2. Time it right: Send notifications when customers are most likely to act on them, such as just before typical meal times.

3. Keep it concise: Craft clear, compelling messages that convey value quickly.

4. Use enticing language: Words like "exclusive," "limited-time," and "special offer" can increase engagement.

5. Include a clear call-to-action: Make it easy for customers to take the desired action, whether it's placing an order or making a reservation.

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Curate's cutting-edge marketing management platform optimizes your push notifications with all of these industry-leading best practices, maximizing your advertising impact and driving unparalleled engagement – all while giving you peace of mind.

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Conclusion

By implementing these restaurant push notification strategies, you can effectively boost restaurant sales during slow times, increase customer engagement, and build loyalty. Remember to monitor the performance of your notifications and adjust your strategy based on customer response to maximize your results.

Ready to skyrocket your engagement? Unlock the full potential of push notifications with a free consultation from a Curate marketing expert.